No Content. No Problem.

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No really: problem. Semi problem, I am out of good content and have used up the last of my stash to finish my posts on Instagram and this blog.

I actually have no visual to post tonight. Unless I dredge something up between typing this post and pushing publish…or finding something to post and republishing the post after I publish because you all know I LOVE doing that. Lesson learned as previously stated in my last post, I should have done one of two things:

  1. Gathered more content on my day off to get me through the rest of this week and the weekend
  2. Spread out the content that I did take on Tuesday to make sure that I could make it to next Tuesday with content

There is no use crying over spilled milk. Just over here with no content to post. I am probably just going to stay late tomorrow night to gather more content.

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You may be asking yourself, why don’t you just go in early if you don’t have to be at work until 10:00 am. I have an appointment that I am not going to change and I am writing the blog post from College Station, TX just having finished watching my cousin graduate from TAMU. That mental jump you’re about to make is correct: I am staying the night in College Station before returning to Waco in the morning.

My goal number of followers that I am looking to collect for my non-existent clients is such that my I ma not be able to execute the next installment of practicing my theory:

  1. Genuine interact with people on Instagram and other social media to grow the interest in my and other business accounts I will manage.

In this case, genuine interaction means that I am going to be interacting with accounts more than once. I know in one of my earlier posts I had said that I needed to find genuine accounts that I liked and within those, posts that I could like without compromising my integrity. BUT, to take that thought a step further, I propose that genuine interaction with accounts means engaging those accounts weekly.

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Be intentional. Or find a company to be intentional for you. But if growing your sphere of influence online means that you have to engage the services of a company like the one I am trying to build, let me STRONGLY recommend something: study enough of what a business like mine is going to provide to you to make sure that you are getting what you pay for. Figure out what works on Instagram or Snap Chat or Facebook or YouTube and make sure that the output reflects the mission statement of your company and the growth that you are looking for as a business.

Most employers wish that the people they employ are going to work as hard and care as much as they do when it comes to the health and growth of their company. That is far from the case, in my limited experience, as I am sure a lot of you have encountered. Whether you are employed or the employers, work ethic in combination with the execution of an elite product or service are invaluable. Understanding what to look for and what you need as a company are some key factors that I have observed in this process.

Having no credentials (i.e. followers and subscribers) to offer any advice in growing your business online, take what I write here with a grain of salt. Be hungry for excellence and have goals for the impact of your business face-to-face and your online presence. If you’re missing out or feel that you’re missing out, ask the hard questions of the people who are in place to help you succeed OR get someone to help you in areas that you want greater growth.

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In the course of the jobs I have worked, I have found that I expect people who are my “teammates” to want to run the race as hard as I do. There have been those great moments in life where you sync up and are able to run with someone who has the same intensity and drive for excellence that you do.

And sometimes you don’t.

Set your business, work and yourself up for success by putting systems and structures in place to safeguard that velocity of growth that you’re currently experiencing or wanting. Maybe you are the only one who cares. As an employer, sometimes that means putting new people in place to build or strengthen the structure of your sphere of influence online and in person. As an employee, sometimes that means getting a new job or even starting your own business.

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If you didn’t really believe that I was shooting in a plastic container with clamp lights from Lowes, make your own decisions based on the photo evidence.

I am going to be buying some more clamp lights next week. I do not have time to purchase more before I am going to be taking pictures tomorrow evening. Some improvements that I am looking to add are:

  1. Increasing the quality of the individual product shots
  2. Working on stylized incorporation of products within a setting (staged home, etc.)
  3. Working to get some people to include in my posts. (not sure that is going to happen anytime soon (in the next week) but it is something that I find very valuable
  4. I definitely need to invest in some more poster board so that I will be able to turn my plastic container on it’s side to get higher objects

I guess overall, I didn’t necessarily want to post these pictures because I personally couldn’t find something interesting to say about them. The products themselves are fine but I found a hard time connecting with them personally and that was a challenge. I posted them anyways because I needed to post something. I think that as my experience grows, being able to post will get easier.

Until next time and inevitably an edit and a republish in the near future,

D and C

 

 

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